April 26, 2013 by · Leave a Comment 

TJC Asset Management began managing the digital media assets ( content ) of one client in 2004. Today we manage over 200 terabytes of digital media for both individual clients and corporations. In addition our scope has broadened to include the following:

1.  Domain Management

2.  Content Management

3.  Social Media Management

4.  Software License / Asset Management


So What Is Digital Asset Management Anyway?

In it’s strictest definition, Digital Asset Management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify Digital Asset Managementthe target areas of media asset management (a sub-category of DAM).

Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.
The term “digital asset management” (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.

The “Media Asset Management” (MAM) sub-category of digital asset management mainly addresses audio, video, photographic and other media content.


Generally the “asset” being managed is collected and stored in a digital format. There is usually a target version referred to as the “essence” which is generally the highest resolution and highest fidelity representation. The asset is detailed by its metadata. Metadata is the description of the asset and the description depth can vary depending on the needs of the system, designer, or user. Metadata can describe, but is not limited to, the description of: asset content (what is in the package?); the means of encoding/decoding (e.g. JPEG, tar, MPEG 2); provenance (history to point of capture); ownership; rights of access; as well as many others.

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